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Andrey Zharkikh, CC BY 2.0

Erigeron speciosus

Showy Fleabane

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From Oregon Flora, Gardening with Natives:

Showy fleabane is a classic meadow wildflower, with daisy-like purple petals and a large, yolky-yellow center. Leaves are narrow and tend to fall off the stem as the season progresses, leaving only a small bundle of arrow-shaped leaves at the flower’s base. In autumn, leaves turn red and purple, and flowers mature into fluffy white seed heads. Plant showy fleabane for a dramatic sweep of summer color and as butterfly habitat in meadow or woodland gardens.